An address mapping project needed to map investor’s postal addresses to a certain parameter. Multiple options had been explored including in-house development and various external vendors. A 40-50% match accuracy rate was required, but development efforts were only getting a 4-5% match rate. They turned to RAP for a solution. We delivered an innovative solution using geo-tagging of addresses and parsing a very complex set of rules. The solution was delivered in 45 days with a match accuracy rate of 70-80%, exceeding expectations.